Introducing Location Targeting Beacons

WHEN: January 22-25th
WHERE: Booth 5227W at NADA 2015

See The Full Press Release

The AutoMotion mobile app Location Targeting technology has revolutionized the way in which dealers communicate with their customers. The technology allows dealers to target shoppers based on location and provide relevant messaging directly to the smartphone.  From the showroom to service, targeted messaging has resulted in tremendous customer engagement, permitting dealers to close more deals on the lot and bring cross-shopping customers back to the showroom.

New beacon integration with Location Targeting permits micro-targeting in the showroom.  Customers shopping on their smartphone are able to receive incentives, inventory updates, vehicle info, and more, automatically from their smartphone while on the showroom floor.

 

“Beacons add additional exciting abilities to our Location Targeting technology,” stated AutoMotion President Ben Anderson. 

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Automotive Dealership Mobile App Strategies and Best Practices

Effective marketing and promotion of a dealer mobile app is critical.  A dealership’s app’s true value is when we can use all of its features across an install base of thousands of customers.

Our team at AutoMotion has worked with hundreds of automotive dealers on effective dealer app promotion strategies.  We know what works and we know what doesn’t. We’ve spent the last couple of years defining what promotion incentives are truly effective within the dealer-marketing realm.

We work hand in hand with our clients to ensure their dealer app is effectively promoted through all channels.

 

How To: Handling The Showrooming Customer At Your Dealership – AutoMotion Webinar

Showrooming has taken over the automotive industry with mobile customers changing the way in which dealerships interact with consumers:

  • Are customers shopping your competitors right on your showroom floor?
  • Has your dealership become over-run with smart phone engaged consumers, and you don’t know how to handle them?
  • Are you loosing car sales due to your lack of strategy to handle the mobile shopper?

If you answered YES to all the above, then this educational webinar is for you!

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