Mobile is Massive. The New Customer Communication Channel.
Your customers are using their phone to contact you, but they’re not calling.
In this workshop we’ll cover:
- The emergence of mobile is the auto shopping process. See the latest data around smartphone usage in the auto buying process.< Read More »
Car Shoppers are using their phones to contact you…but they aren’t calling! Car Shoppers are using mobile sites, mobile apps, QR codes, and many other tools during the shopping process. Mobile isn’t just some future communication channel – It’s here, it’s now, it’s powerful and it’s only going to get more relevant. Read More »
Which billboard ad does your customer drive-by and view 50 times per day? Which newspaper ad do your customers look at 65 times per day? Which online banner ad does your customer look at 100 times per day?
I’ll bet you don’t have a marketing initiative that touches each one of your customers 50-100 times per day.
At the end of this article I’ll share two new marketing channels dealers are using to win first mover advantage with their customers. Read More »
2012 marked the start of the mobile app revolution for automotive dealers and AutoMotion continues to lead with its innovative Dealer App product. New features were released during the year including Location Targeting; a feature allowing dealers to target mobile shoppers based on location. “We’re pleased looking back at product developments this past year,” stated company President Ben Anderson. “All our clients received substantial updates to their Dealer App product free of charge. I’m proud of our free updates policy.” Read More »
Dealers can now target mobile shoppers based on their location. Today AutoMotion Dealer App released a ground-breaking new feature for its iPhone and Android app technology. The new Location Targeting feature allows dealers to identify up to 5 physical locations in their area. When a mobile shopper visits one of these locations, a special offer from the dealership is automatically sent to the customer’s phone. Read More »
A recent Nielsen study on mobile auto shopper behavior was highlighted in a DealerRefresh column by Ben Anderson, President of AutoMotionTV. The article states that early adopters from a mobile technology standpoint no longer define a unique minority. Rather mobile auto shoppers continue to embrace new technology in their shopping experiences.
A breakdown of the Nielsen study found that mobile car shoppers aren’t just young and techy – the average age surveyed was 43. Additionally, the study found that mobile purchasers were not exclusively high-end buyers and shoppers preferred mobile close to the time of purchase. Read More »
Ben Anderson spoke on mobile during the 2012 GM eSummit Tour which made stops in Dallas, Chicago, Philadelphia, Orlando, and Las Vegas. If you missed Ben’s session, you can now register for the GM Virtual eSummit Tour. Ben’s mobile session covers:
When to invest in mobile – what specific analytics, stats, and metrics should be analyzed before considering a mobile strategy?
Attendees will learn about user retention, push notifications, QR codes, and other tools designed to engage the dealer’s mobile customer. Read More »
Ben Anderson, President of AutoMotion, talks about why dealerships should consider a mobile app in their mobile marketing strategy. “One of the many reasons for a dealership mobile app in the sales process has to do with convenience. Put simply a mobile app is a quicker, easier access point for your on-the-go customer to their number one draw, inventory, inventory, inventory. Read More »
The #95 AutoMotionTV Mazda finished 3rd after starting from the back during the National Championship race at the Mid Ohio Sports Car Course. Driver Ben Anderson made a charge to 4th during the first lap and finished 3rd fighting an ailing motor on lap 2. Read More »
Join Ben Anderson during the GM eSummit Tour in Chicago, August 28th. A jam packed session on mobile strategy for your dealership.
Get recent data on mobile and witness how quickly the mobile revolution is moving.
When to invest in mobile – what specific analytics, stats, and metrics should be analyzed before considering a mobile strategy?
Attendees will learn about user retention, push notifications, QR codes, and other tools designed to engage the dealer’s mobile customer. Read More »
