You can read countless articles on this topic. It’s a subject as polarizing as a sports border battle. There are plenty of examples of companies using mobile sites or apps exclusively, while others opt for both options.
I never argue a mobile app versus a mobile website. I’m in favor of both because they compliment each other very well. A mobile site is important because it’s formatted for the user’s smartphone. All of the information displayed on the phone is more legible and it’s easier to access and scroll through as opposed to zooming in and out on a main HTML site looking on the smartphone.
Now, an app is different in the sense that it’s a constant reminder on somebody’s phone. If you don’t have a dealership mobile app for someone to come to your mobile site they actually have to be thinking about your website, go into their browser, type in the URL, and come to the site. Read More »
At AutoMotionTV we believe a mobile app for the dealership is an extremely valuable tool when trying to capture that after hours shopper. After hours shoppers shop after hours because they don’t want to be bothered by a sales person during the day.
The mobile app company has created an exciting pit stop for NADA attendees jam packed full of dealer app product demos, discounts, and a racing simulator contest that promises to stir up competition. At booth 3555, AutoMotionTV Dealer App is introducing “Dealer App Extensions,” a feature that allows dealers to integrate key features into their mobile app at no additional charge. Read More »
This isn’t news.
We know that more and more mobile devices are accessing the web on a daily basis. What might not be news to you, however, is the coming mobile tidal wave reports are predicting.
AutoMotionTV is set to showcase the flexibility of their dealer app product at the NADA Convention and Expo February 3-6 in Las Vegas. Visit AutoMotionTV at booth #3555.
AutoMotionTV Dealer App Extensions allow dealers to integrate key features into their mobile app. Dealers are using the platform to add roadside assistance, service scheduling, mobile coupons, credit apps, live chat, and many other features to their dealer apps.
Dealer App Extensions can be integrated into any AutoMotionTV Dealer App product at no additional charge. Read More »
Live Chat is a way to personally connect with customers as discussed in “Live Chat Delivers a Customer-Service Edge.” The author does a nice job describing why quick connection to customers is necessary for your dealership:
“In an era of instant gratification, nothing short of real-time information will do. Do you think an interested customer will wait 24 hours to get a response to an email query? Why should they when countless competitor sites are waiting in the wings. Live chat lets prospects ask questions — and get responses — in real time, meaning they stay on a site longer and engage.” Read More »
“Increase Internet Sales by Being Mobile Friendly” describes why it’s important to focus on your mobile presence in order to capitalize on the ever-booming eCommerce. The article highlights how specifically implementing a mobile app can increase internet sales by capturing the attention of customers, allowing them to engage with your brand longer, and fueling their desire to come back and visit:
“Consumers are currently showing a great deal of enthusiasm for mobile applications. An engaging application may increase internet sales by attracting a high level of traffic to your website.”
At AutoMotionTV it’s very important for us to know if your dealership mobile app is working and our clients are seeing success with it. One way to see that is to take a look at before and after statistics as it relates to mobile traffic. Our Dealer Apps connect to the client’s mobile website. So I want to see what types of hits their getting from a mobile device before the dealer mobile app and then after the dealer mobile app. Read More »
Ben Anderson, President of AutoMotionTV, set to speak about the “Impact of Social Media in Marketing Strategies” on January 26 at the University of St. Thomas Law School Atrium in Minneapolis.
Anderson is on a panel of industry experts that will discuss how social media influences marketing strategies. “I’m excited to chat with fellow panelists on this hot topic,” Ben stated. “My goal will be to focus a portion of the chat on mobile and how this exploding area blends and compliments effective social strategies.” Read More »
The article “How Can You Go Mobile in Your Dealership” describes how dealerships are using mobile in their daily operations. The authors provide basic insight for dealers who are thinking about implementing mobile in their dealership:
“It may seem daunting to integrate this emerging technology into your business, but these tools are a must-have for both acquisition and retail. For many successful dealers mobile devices have made buying and selling cars simpler.”
The reason for investing in a mobile app for your dealership is validated in the previous sentence – It makes buying and selling cars simpler. One of the many ways a mobile app can create a more efficient process for your dealership is by allowing the customer to access information about several areas of your dealership in one place (your app). For example, with the AutoMotionTV Dealer App you can integrate your existing finance or credit application right within the mobile app. Read More »
