Auto Remarketing published “Study Confirms Emphasis by OEM’s & Dealers on Mobile Strategies,” an article that explores results from a study conducted by Millennial Media and comScore. One conclusion from the study explains why in order to compete with competition it’s necessary for dealers to have a mobile presence:

“Shoppers are using their smartphones and other mobile devices more to connect with dealers and find the vehicle they want.”

Live inventory within a mobile app is not only important, here at AutoMotionTV, we trace it and track it as one of the most visited aspects by our dealers’ customers when they launch their AutoMotionTV Dealer App.  The key here is we want to give the customer ease of access into live inventory.  We want to give them the option to simply pull out their mobile-based device, tap the icon for the dealership app, and look at live inventory right then and there.

This is different than a mobile website where a customer has to launch a browser, remember the name of your URL, or your domain name, or worse comes to worse, do a Google search, and land on your competition’s live inventory page.  So therefore, it’s not only key, but it’s vital that we include live inventory updates with your dealer’s mobile app.

Results:

At AutoMotionTV, we’ve launched apps for dealers across the nation with results – thousands of results.  Three weeks after launching the University VW app, over 1500 downloads were achieved.  Weber Chevrolet brought on 1200 users in the first two months with their AutoMotionTV Dealer App.   Start building your future customer communication channels now through mobile!