1. “Start implementing a mobile strategy now.” Kevin Frye, Wyler Automotive.
2. “Use website metrics to gauge how many mobile visitors are coming to your site. Look at bounce rates for those mobile visitors. If they’re high, you’re losing potential customers.” Jeff Kershner, Dealer Refresh.
3. “Implement a mobile website, mobile app, or both to engage mobile visitors.” Bruce Pangborn, El Dorado Chevrolet
4. “Effectively promote your mobile app or mobile site. Include in all customer correspondence, use video to launch a preview on Facebook, push exclusive promotions through mobile, use QR codes in the showroom, and don’t just do it once – promote in waves.” Mike Maher, IT Manager Weber Chevrolet
5. “Measure the results. Track your mobile traffic and app downloads, monitor mobile bounce rates, and use targeted incentives to measure effectiveness of your mobile efforts.” Ben Anderson, AutoMotionTV Dealer App
