Insignia recently posted an interesting article on “Winning Customer Loyalty” in their Accessories Blog. The post particularly makes great points regarding dealership service departments:
“Car maintenance is critical during the ownership lifecycle. A positive way to increase the buyer’s responsibility towards that new car is to provide a complimentary maintenance schedule before they leave the dealership. ‘Let them know that your service department cares about the maintenance as much as the owner.’ Over the course of ownership the opportunity to provide good customer service can be presented over and over again if your customers use your service and parts department. Customers who use your service department are 70% more likely to purchase their next car from your dealership.”
A great way to keep in contact and let your customer know you care about their car service maintenance is through a dealership mobile app. Your service department can leverage a dealer app to push notifications to its clients. That way when service maintenance is due a reminder can be sent directly to the client’s phone via the dealer app and reach them whether they are on the go or at home. When the customer receives this notification they can quickly schedule a service appointment with your dealership by typing in their information and this information will be sent directly to the dealership.
A schedule service feature of the Dealer App is an extremely important feature not only to the dealership, but also to the client. When a client is driving down the road and there is something that reminds them that they need an oil change they can pop out the app on their phone, click to call service and schedule that service call to get an oil change.
This way the customer can quickly connect with the dealership on the go whether they are running errands or on their way to the office.
Also, when the customer is at home and a television commercial or conversation triggers their mind that they need to schedule a service call they can pop out the dealership app and actually schedule service right there on the dealer app. Click send, get information to the dealership, and get that service scheduled instantly.
Results:
At AutoMotionTV we’ve launched apps for dealers across the nation with results – thousands of results. Three weeks after launching the University VW app, over 1500 downloads were achieved. Weber Chevrolet brought on 1200 users in the first two months with their AutoMotionTV Dealer App. Start building your future customer communication channels now through mobile!
